SEO, or search engine optimization, is the practice of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs). Here’s how it works:

1. Keyword Research: The first step in SEO is to research the keywords that people are using to search for the products or services that your website offers. This helps you to optimize your website’s content and structure around these keywords.
2. On-page Optimization: This includes optimizing the website’s content, structure, and HTML code to make it more search engine-friendly. This includes optimizing the website’s title tags, meta descriptions, header tags, image alt tags, and internal linking.
3. Off-page Optimization: This includes building high-quality backlinks to your website from other authoritative websites. This helps to improve your website’s credibility and authority in the eyes of search engines.
4. Technical SEO: This includes optimizing the website’s technical elements, such as site speed, mobile responsiveness, site architecture, and security.
5. Content Creation: Creating high-quality, relevant, and engaging content that aligns with the interests of your target audience is critical for SEO. This helps to improve your website’s rankings, increase organic traffic, and drive more conversions.
6. Monitoring and Analysis: SEO is an ongoing process, and it’s essential to monitor your website’s performance and analyze the results regularly. This helps you to identify areas for improvement, optimize your website further, and stay ahead of the competition.